Archive for the ‘research methodology’ Category

Editing counts for academic papers!

“The biggest problem I think many writers face is that when they write for a particular journal, they don’t pay attention to ideas and suggestions about the stylesheet and simply submit their paper expecting others to sort this out for them.”
Prof Menski, Managing Editor, South Asia Research

Contact me in case you need the following services:-
1. Simple language editing, and ensuring stylistic consistency as per the journal guidelines.
2. A rewriting of the document if English is not your first language.


Does your article/research paper need editing?

In case you are a scholar who is about to send a paper to a journal for publication, or if you have received a revise and resubmit comment that your paper needs editing and proof reading, please contact me via the contact form at the bottom of this post.

I can put you in touch with excellent editors (in the humanities, social sciences and management areas), who can provide one of the following services at competitive rates:-

1. Simple language editing, and ensuring stylistic consistency as per the journal guidelines.

2. A rewriting of the document if English is not your first language.

The packaging of your paper certainly increases your chances of publication. An Academy of Management journal reviewer said: “Through my work as an editor and my research in impression management I have found that creating the “prettiest” paper goes a long way in increasing the confidence your reviewers have in you.”

Gendered scholarship: exploring the implications for consumer behaviour research

Payal Kumar & Sanjeev Varshney, (2012),”Gendered scholarship: exploring the implications for consumer
behaviour research”, Equality, Diversity and Inclusion: An International Journal, Emerald, Vol. 31 Iss: 7 pp. 612 – 632

Purpose – The purpose of this paper is to explore the possibility of whether more representation of gendered scholarship could enrich the traditional framework of consumer behaviour – a discipline that lacks consensus on epistemology and is also starved of theory building – by means of critical introspection leading to new managerial solutions, new methods and theory building.

Design/methodology/approach – The quantitative approach involved a content analysis of three leading journals in the consumer behaviour discipline from 2006 to 2010: the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Consumer Affairs, in order to ascertain how much research represents a gendered perspective. The qualitative approach involved analyzing the papers from a gendered perspective, to see if the papers were more conceptual or based
on applied research, and to gauge the type of methodologies used.

Findings – From 2006 to 2010 it was found that only an average of 2.4 per cent of 369 abstracts in JCR, 4 per cent of 224 abstracts in JCP and 5.8 per cent of 138 abstracts in JCA are from a gendered perspective. Approximately 25 per cent of the papers are steeped in applied research, while 75 per cent verify existing theories or expand to them.

Research limitations/implications – The authors’ qualitative analysis brings forward new results, namely that the very feministic perspective that has the potential to bring forth greater introspection in the consumer behavior research, namely feminist postmodernism, is in fact the least represented, with only one such paper out of 731, which is a possible wake-up call for feminist scholars. The authors conclude that the scope of the traditional paradigm can be enlarged by gendered scholarship.

Originality/value – The paper represents a major effort to present the importance of including gendered perspective articles in marketing journals, to provide an analysis of the lack of a gendered perspective in papers published by three leading consumer-based journals, and to determine whether a gendered perspective can enrich the traditional framework.

Keywords Consumer behaviour, Research work, Journals, Epistemology, Feminism, Gendered scholarship, Theory building, Research methodology, Feminist narratives, Postmodernism